As VP Marketing of Renew Life for 11 years, I was a main contributor to the 4-fold growth increase of the brand as we transitioned from the natural and practitioner channels into mass and direct/ecommerce.

Key contributor in the acquisition of Renew Life to a major global company in May 2016 (Clorox). To prepare for acquisition, I managed the rebranding of the company including logo, website, new integrated marketing campaign including digital, TV, and national print, and packaging graphics, copy, and claims on over 150 items.

As senior account manager on the GNC brand for over a decade, I led our ad agency’s marketing and advertising efforts for their loyalty program, The GNC Gold Card, from a small divisional program to national program responsible for at least 40% of sales and a database of over 15 million.

On the Cybergenics brand, I was a key member of the agency team, developing and implementing persuasive TV and print campaigns and effective media plans for QuickTrim, a 2-week diet program which became a top seller at GNC and in the drug store channel within a few months.

At Renew Life, I led marketing strategy and tactics from conception, formulation, branding, packaging, and claims to marketing, media, and POS for over 100 items under multiple sub-brands, as well as a 37-item line of natural supplements made exclusively for Walgreens.

Key involvement in the development, production, marketing, and promotions for all 6 of Brenda Watson’s highly successful public television specials and corresponding books on digestive health and overall wellness, a unique model targeted at older, educated health food consumers.