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Some of my best work.

  • As VP Marketing of Renew Life for 11 years, I was a main contributor to the 4-fold growth increase of the brand as we transitioned from the natural and practitioner channels into mass and direct/ecommerce.

  • Key contributor in the acquisition of Renew Life to a major global company in May 2016 (Clorox). To prepare for acquisition, I managed the rebranding of the company including logo, website, new integrated marketing campaign including digital, TV, and national print, and packaging graphics, copy, and claims on over 150 items.

  • As senior account manager on the GNC brand for over a decade, I led our ad agency’s marketing and advertising efforts for their loyalty program, The GNC Gold Card, from a small divisional program to national program responsible for at least 40% of sales and a database of over 15 million.

  • On the Cybergenics brand, I was a key member of the agency team, developing and implementing persuasive TV and print campaigns and effective media plans for QuickTrim, a 2-week diet program which became a top seller at GNC and in the drug store channel within a few months.

  • At Renew Life, I led marketing strategy and tactics from conception, formulation, branding, packaging, and claims to marketing, media, and POS for over 100 items under multiple sub-brands, as well as a 37-item line of natural supplements made exclusively for Walgreens.

  • Key involvement in the development, production, marketing, and promotions for all 6 of Brenda Watson’s highly successful public television specials and corresponding books on digestive health and overall wellness, a unique model targeted at older, educated health food consumers.

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