How can I support your brand?

Let me customize a scope of work based on your specific needs.

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BRAND DEVELOPMENT

• Brand Workshop & Strategy

• Manifesto; Mission & Vision Statements

• Brand Essence & Positioning

• Voice & Tone

• Personas/Target Audience/Community

• Brand Guidelines

• Brand Evaluation/Refinement

 

MARKETING INSIGHTS & STRATEGY

• Marketing Strategy & Planning

• Manage Consumer Research & Insights

• SWOT Analysis

• Sales & Market Data Analysis

• Competitive Analysis & Analogs

• Consumer Journey

• Assist with Presentation or Board Decks

• Go-to-Market, Media & Channel Strategy Guidance

• Project Briefs (e.g. packaging, campaign, website)

 

INNOVATION & PRODUCT DEVELOPMENT

• Competitive Landscape/POD

• Packaging Direction & Nomenclature

• Claims Substantiation

• Evaluate Product Economics & Pricing

• Launch Planning

 

CONTENT & COPY STRATEGY

• Concept Writing for Research

• Content Planning & Development

• Messaging & Copywriting

• Copy Editing

• Regulatory/Compliance Guidance

• Packaging & Website Copy

 

PROJECT MANAGEMENT & OTHER

• Develop & Manage Timelines

• Acquisition Preparation

• Manage Special Marketing Projects

• Act as Virtual Marketing Director

• Natural Products Mentor & Guide