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How can I support your brand?

My individual services include but aren't limited to the following list.

To get the most value, let me customize a program based on your specific needs.

  • Marketing strategy and tactics

  • Consumer research and insights

  • Brand development

  • Competitive analysis and analogs

  • Sales and market data analysis

  • SWOT analysis

  • Target audience

  • Innovation and product development

  • Concept writing and messaging

  • Naming concepts

  • Packaging copy

  • Claims substantiation and compliance guidance

  • Product economics and pricing

  • Go-to-market strategies and launch plans

  • Content development and editing

  • Retailer programs & shopper marketing

  • Educational videos and collateral materials

  • Agency evaluations (e.g. branding, advertising, PR) 

  • Project briefs (e.g. branding, packaging, campaign)

  • Assisting with presentation or board deck slides

I can also develop a clearly defined, growth-centric marketing plan as described in

Stage 1 below. If you'd like ongoing support, you’ll also want Stage 2.

Here's a brief overview of each stage:

Stage 1 – Strategic Marketing Action Plan

  • Meet with your key stakeholders for a very detailed intake assessment

  • Then I go back to analyze and develop a clear, concise strategic action plan/road map

  • Your step by step marketing plan includes a SWOT analysis, defined goals and aspirations, marketing growth strategy, channel strategy, innovation planning, brand strategy and positioning, target audience, competitive evaluation, key insights and trends, media strategy, and any recommended research/data

Stage 2 – Tactical Advisory Marketing Services

  • 6 to 12 month engagement (stoppable with 30 days’ notice)

  • Oversee and support the implementation of the new Strategic Marketing Plan

  • Weekly advisory calls for coaching, guidance, accountability, and challenges

  • Recommend optimization steps along the way